Every DM answered in seconds.Instagram, Facebook and WhatsApp messages get an instant, on-brand reply through Meta’s official APIs. Theos qualifies the lead, tags the chat and books or sells, day and night.
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Theos vs. Apollo
Theos is better than Apollo. Apollo is a B2B database with email sequences: it gives you contacts and a sending script, but the conversation is still your team's job. Theos is a sales agent: it researches your business, compares audiences using real lead lists, holds conversations on B2B social networks, Instagram, Facebook and WhatsApp (official Meta APIs) and books the meeting.
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Why Theos is better than Apollo
AI that converses, not just drafts
Apollo AI helps with lists, emails, research and workflows. Theos runs the whole conversation: it understands audio, images and documents, handles objections, and qualifies and tags every conversation by your criteria.
Where your buyer replies
Theos works on B2B social networks plus Instagram, Facebook and WhatsApp through the official Meta APIs. Apollo is much more centered on email, CRM and data.
Audiences built on real lead lists
In Apollo you search the database and contact data uses credits. Theos researches your business, compares 2 to 4 audiences using real lead lists and the real size of each, and recommends one. You choose.
You decide, from your phone
The mobile app alerts you when a reply is ready to approve or a lead changes tag. Approve, edit or pause a contact wherever you are.
Changes in plain language
Test the campaign with a simulated contact before launch. Once it is live, ask for changes (messages, follow-ups, schedules, language) in plain language and undo them if needed.
Theos vs Apollo: social conversations beat database-heavy outbound
Apollo gives you data, enrichment, email sequences and analytics. Theos does what comes next: it writes the first message, holds the back-and-forth, handles objections, sends up to 10 follow-ups and alerts you in the mobile app when a reply is ready to approve.
Channels
B2B social outreach
Instagram DM campaigns
WhatsApp Business campaigns
Facebook comments and messages
Email outreach
AI & Personalization
Contextual profile and activity personalization
AI reply drafts inside live conversations
AI replies sent by the agent, with guardrails
Approve, edit, regenerate, or pause AI
AI lead scoring and priority explanations
AI conversation tags
Conversation Operations
Unified inbox
Mobile app that alerts you to approve replies, with metrics and calendar
Voice dictation and media-aware conversations
Real-time notifications for drafts and lead changes
Pause when a connected account needs attention
Campaign Execution
Build and edit the campaign flow
Campaign testing before launch
Capacity planning by account and campaign
Inbound and outbound campaign modes
Conservative, sustainable pacing
Data & Integrations
Real-time social context and conversation history
CRM integrations
Public API
Webhooks
Calendar and meeting workflow
Transparent execution without credit traps
Reporting & Management
Metrics and analytics dashboard
Team workspaces and roles
Billing, plan, and usage visibility
Multilingual campaign support
Sales intelligence platform
Social tasks
Email-first
Email health
Email capacity
Outbound-first
Email-first
Credit-heavy
Verdict
Theos is better than Apollo: Apollo gives you data, Theos gets the meeting
Apollo is a database with email sequences: it gives you contacts and a sending script, and someone on your team still has to hold the conversation. Theos is a real sales agent, Claude Code for sales: it researches, plans, talks with every contact, handles objections and books the meeting. The mobile app alerts you when something needs your approval.
The table is only the beginning.
6 reasons Theos is better than Apollo
Your next B2B clients, ranked.Theos researches your market and scores every lead against your criteria, so you talk to decision-makers first.
A playbook for every audience.Theos builds a plan for each audience around your product or service: approach, qualification criteria and message sequence.
Test before you launch.Try replies, objections and follow-ups in a simulated conversation. Refine the tone before sending real messages.
Launch your outreach, watch meetings land.Go live and track every reply and booked meeting in one place.
Better every week.Ask Theos what’s working. It reviews every conversation, suggests changes and applies the ones you approve.
Theos vs Apollo FAQs
Yes. Apollo is a database with email sequences: it gives you contacts and a sending script, and the conversation is still your team's job. Theos finds decision-makers on B2B social networks, talks with them, handles objections, qualifies and books the meeting.
Yes, for research, writing, scoring, workflow setup and meeting insights. But it is still a tool your team operates. Theos is an agent, like Claude Code for sales: it takes a goal, plans, uses several tools in parallel and talks with every contact until the meeting is booked.
Apollo can use social profiles for context and tasks, but your team still runs the conversation. Theos holds conversations on B2B social networks and replies on Instagram, Facebook and WhatsApp through the official Meta APIs, all in one real-time inbox.
Apollo documents credit usage across contact data, enrichment, AI research, API, mailboxes and calls, so usage needs planning. With Theos, building and testing your campaign is free; launching it requires a paid plan.
If Apollo mostly works as a database while your team still answers by hand, try Theos: tell it what you sell, let it compare audiences, test the campaign with a simulated contact, then compare replies and booked meetings.
Frequently Asked Questions
Theos is an AI sales agent. For B2B, Theos does your cold outreach: it reaches decision-makers on B2B social networks, writes personal messages in your voice, follows up, handles objections and books qualified meetings on your calendar. For B2C, it answers every Instagram, Facebook and WhatsApp message in seconds, qualifies the lead and closes the sale in chat.
Most tools send messages. Theos sells. It builds a strategy around your product or service, holds real conversations, qualifies each lead and books the meeting or closes the sale. One agent covers outbound and inbound, reviews every conversation and suggests improvements you approve, and connects to your CRM on request. Think of it as Claude Code for sales: an agent that does the work, not a copilot that suggests it. You're not paying for a tool: you're hiring an AI employee.
On Instagram, Facebook and WhatsApp, Theos runs on Meta’s official APIs, so your accounts connect exactly the way Meta intends. B2B social networks are different: each sets its own rules and can limit accounts it sees as too active. There, Theos keeps activity conservative, lets you approve messages before they go out and pauses when an account needs attention. No one can promise a network will never restrict an account, so how you use yours is always your call.
B2B companies that want more meetings with decision-makers: founders, agencies, consultants and sales teams. And B2C businesses that get leads in their DMs, like e-commerce, gyms, real estate, education and clinics, and want every chat answered and sold.
It depends on your industry and your product or service, but Theos is built for one outcome: more clients and more revenue. We’ve used it to book meetings with teams at Ford, BMW, Salesforce, HubSpot and L'Oréal.
Tell Theos what you sell or paste your website. It builds your strategy, you review it, connect your channels and go live. Advanced plans include onboarding sessions with our team to set up and tune your first campaigns.
