Theos for fitness

AI sales agent for gyms and fitness businesses

Theos answers every Instagram DM and WhatsApp message, recommends the right plan or equipment and separates individual buyers from B2B projects.

A trainer corrects a member's squat in a bright gym.

Theos is an AI sales agent for gyms, studios, equipment stores and companies that fit out gyms. It replies on Instagram, Facebook and WhatsApp, understands what each person wants, recommends and quotes, and hands large projects to your team. Fitness companies in Argentina and Central America already use it.

average time gyms take to answer an Instagram DM
31 h
of those DMs never get a reply
26%
Instagram and WhatsApp inquiries handled by Theos in fitness
2,000+

Reply times: Keepme's study of Australian gyms (2024). Inquiries handled: aggregated data from Theos's fitness customers, October 2025 to September 2026.

Our AI agent booked meetings
with these companies
Rheem
Allianz
Elektra
AT&T
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EA
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BMW
Ford
HubSpot
The problem

DMs come in all day and the team can't keep up.

  • Every DM answered in seconds

    Prices, stock, shipping and plans: Theos answers on Instagram, Facebook and WhatsApp in your voice, day and night.

  • Consumers and businesses, each on their own path

    Theos tags every conversation: gyms, hotels and clubs go in as projects; individuals, as direct sales.

  • Hot projects for your sales rep

    When someone asks for a bulk quote or is fitting out a new space, Theos marks it as a hot project and alerts your team.

  • After-sales kept apart

    Warranty and support questions are separated and routed, so they don't get mixed up with new prospects.

How fitness businesses use it

An assistant with the brand's voice

  1. The brand's tone, with clear rules

    Formal register, no emojis or filler, full sentences: you define how your assistant writes and Theos follows it in every message.

  2. Qualify by customer type

    Every chat ends up tagged as B2B, B2C, hot project, cold project, after-sales or supplier.

  3. The sales rep steps in when it counts

    Full fit-out projects go to a rep with the conversation and the customer's details.

The product

How Theos works for your business

Every DM answered in seconds.Instagram, Facebook and WhatsApp messages get an instant, on-brand reply through Meta’s official APIs. Theos qualifies the lead, tags the chat and books or sells, day and night.

Your next B2B clients, ranked.Theos researches your market and scores every lead against your criteria, so you talk to decision-makers first.

Better every week.Ask Theos what’s working. It reviews every conversation, suggests changes and applies the ones you approve.

Gym and fitness FAQs

Yes. It replies on WhatsApp, Instagram and Facebook, explains plans and schedules, answers questions and takes the person to sign up or book a trial class, based on what you define.

Yes. Equipment stores and companies that fit out gyms use Theos to answer Instagram and WhatsApp and separate individual buyers from gyms, hotels and clubs.

Theos tags them (after-sales, suppliers, advertising) and routes them, so your team sees prospects first.

In a 2024 study of membership inquiries sent to Australian gyms, Instagram messages took an average of 31 hours to get a reply and 26.4% never got one; on Facebook it was 19 hours and 33.5% unanswered (Keepme, 2024). Theos answers every message in seconds.

Frequently Asked Questions

Theos is an AI sales agent. For B2B, Theos does your cold outreach: it reaches decision-makers on B2B social networks, writes personal messages in your voice, follows up, handles objections and books qualified meetings on your calendar. For B2C, it answers every Instagram, Facebook and WhatsApp message in seconds, qualifies the lead and closes the sale in chat.

Most tools send messages. Theos sells. It builds a strategy around your product or service, holds real conversations, qualifies each lead and books the meeting or closes the sale. One agent covers outbound and inbound, reviews every conversation and suggests improvements you approve, and connects to your CRM on request. Think of it as Claude Code for sales: an agent that does the work, not a copilot that suggests it. You're not paying for a tool: you're hiring an AI employee.

On Instagram, Facebook and WhatsApp, Theos runs on Meta’s official APIs, so your accounts connect exactly the way Meta intends. B2B social networks are different: each sets its own rules and can limit accounts it sees as too active. There, Theos keeps activity conservative, lets you approve messages before they go out and pauses when an account needs attention. No one can promise a network will never restrict an account, so how you use yours is always your call.

B2B companies that want more meetings with decision-makers: founders, agencies, consultants and sales teams. And B2C businesses that get leads in their DMs, like e-commerce, gyms, real estate, education and clinics, and want every chat answered and sold.

It depends on your industry and your product or service, but Theos is built for one outcome: more clients and more revenue. We’ve used it to book meetings with teams at Ford, BMW, Salesforce, HubSpot and L'Oréal.

Tell Theos what you sell or paste your website. It builds your strategy, you review it, connect your channels and go live. Advanced plans include onboarding sessions with our team to set up and tune your first campaigns.

Theos AI Glass