Every DM answered in seconds.Instagram, Facebook and WhatsApp messages get an instant, on-brand reply through Meta’s official APIs. Theos qualifies the lead, tags the chat and books or sells, day and night.
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Theos vs. Clay
Clay is a data platform: it connects 150+ data providers, enriches leads and runs web research with its Claygent agent, then hands the list to your outreach tools. Theos is the agent that works the leads: it writes, replies, follows up and books meetings, and it also answers Instagram, Facebook and WhatsApp chats.
Our AI agent booked meetings
with these companies
with these companies
Why teams pick Theos when the goal is meetings
Conversations, not spreadsheets
Theos writes each message, replies to what the prospect actually said, handles objections and follows up until there's a meeting or a clear no.
No GTM engineer needed
Clay reviewers on G2 most often mention a steep learning curve. With Theos you describe what you sell and review the strategy it builds.
Inbound chat included
Clay doesn't answer customers. Theos also replies to every Instagram, Facebook and WhatsApp message in seconds through Meta's official APIs.
Execution you can predict
Clay bills actions and data credits per plan. Theos keeps the focus on conversations and meetings instead of credit math.
Meetings on your calendar
Theos proposes times, books the meeting and keeps your CRM in sync (Salesforce, HubSpot, Odoo or Attio).
Theos vs Clay: the agent that talks to leads vs the platform that builds lists
Clay is excellent at data and research workflows, but it doesn't run the conversation. Theos starts where the list ends: personal messages, replies, follow-ups and meetings, with a person approving what matters.
Channels
B2B social outreach
Instagram DM campaigns
WhatsApp Business campaigns
Email outreach
AI & Personalization
AI replies sent by the agent, with guardrails
Conversation Operations
Unified inbox
Campaign Execution
Inbound and outbound campaign modes
Data & Integrations
CRM integrations
Webhooks
Calendar and meeting workflow
Transparent execution without credit traps
AI Sales Agent
Coming soon
Built in
GTM data and enrichment
Via sequencer or integrations
Data workflows only
Actions + data credits
Theos verdict
Verdict: Clay prepares the data; Theos does the selling
If your team has a GTM engineer and wants granular control over data, Clay is hard to beat. If your bottleneck is turning leads into replies and meetings, that's the work Theos does. The two can live together: research in Clay, conversations in Theos.
The table is only the beginning.
6 reasons Theos is the stronger choice over Clay
Your next B2B clients, ranked.Theos researches your market and scores every lead against your criteria, so you talk to decision-makers first.
A playbook for every audience.Theos builds a plan for each audience around your product or service: approach, qualification criteria and message sequence.
Test before you launch.Try replies, objections and follow-ups in a simulated conversation. Refine the tone before sending real messages.
Launch your outreach, watch meetings land.Go live and track every reply and booked meeting in one place.
Better every week.Ask Theos what’s working. It reviews every conversation, suggests changes and applies the ones you approve.
Theos vs Clay FAQs
Not in the same sense. Clay is a data enrichment and workflow platform with an AI research agent (Claygent). It prepares leads; it doesn't hold the sales conversation.
From the Launch plan up, Clay can send emails through its own sequencer or through integrations. It doesn't reply to prospects or run chat conversations.
As of September 2026: Free ($0), Launch $185/mo ($167 billed annually) and Growth $495/mo ($446 annually), each with a monthly allowance of actions and data credits. Enterprise is custom.
Yes. Teams that already research in Clay can keep doing it and let Theos run the conversations, follow-ups and meetings.
RevOps and growth teams that build custom prospecting workflows and have someone to maintain them.
Frequently Asked Questions
Theos is an AI sales agent. For B2B, Theos does your cold outreach: it reaches decision-makers on B2B social networks, writes personal messages in your voice, follows up, handles objections and books qualified meetings on your calendar. For B2C, it answers every Instagram, Facebook and WhatsApp message in seconds, qualifies the lead and closes the sale in chat.
Most tools send messages. Theos sells. It builds a strategy around your product or service, holds real conversations, qualifies each lead and books the meeting or closes the sale. One agent covers outbound and inbound, learns from every reply and keeps your CRM in sync. Think of it as Claude Code for sales: an agent that does the work, not a copilot that suggests it.
On Instagram, Facebook and WhatsApp, Theos runs on Meta’s official APIs, so your accounts connect exactly the way Meta intends. B2B social networks are different: each sets its own rules and can limit accounts it sees as too active. There, Theos keeps activity conservative, lets you approve messages before they go out and pauses when an account needs attention. No one can promise a network will never restrict an account, so how you use yours is always your call.
B2B companies that want more meetings with decision-makers: founders, agencies, consultants and sales teams. And B2C businesses that get leads in their DMs, like e-commerce, gyms, real estate, education and clinics, and want every chat answered and sold.
It depends on your industry and your product or service, but Theos is built for one outcome: more clients and more revenue. We’ve used it to book meetings with teams at Ford, BMW, Salesforce, HubSpot and L'Oréal.
Tell Theos what you sell or paste your website. It builds your strategy, you review it, connect your channels and go live. Advanced plans include onboarding sessions with our team to set up and tune your first campaigns.
