Theos is to sales what Claude Code is to programming: an agent that does the work, not a copilot that suggests it. You give it a goal, and a team of specialist agents researches your business, builds the strategy, talks to your customers and books the meetings. You direct and approve, from your phone too.
Claude Code reads a project, plans the changes, writes them and tests them, and the developer reviews and approves. Theos reads your business, builds the sales strategy, writes every message and talks to your customers on B2B social networks, Instagram, Facebook and WhatsApp (those three through Meta's official APIs) until it gets to a meeting or a sale. You review and decide.
From copilots to agents: what happened in programming
For years, AI for developers meant autocomplete: it suggested the next line and the person decided whether to accept it. Helpful, but the work was still the developer's.
Tools like Claude Code, from Anthropic, changed the unit of work. You no longer ask for a line; you ask for an outcome: "add this feature", "fix this bug". The agent walks the project, understands how it's built, proposes a plan, edits the files, runs the commands and tests, and shows you the change to approve. It can split the work across specialized subagents and keep going while you do something else. The developer moves from writing every line to directing and reviewing.
The same shift is happening in sales
In sales, AI also started as a copilot: it drafts an email, summarizes a call, suggests who to call. Useful, but the rep still does everything by hand: find, write, send, follow up, book.
An AI sales agent changes the unit of work the same way. You don't ask for a draft; you ask for an outcome: "get meetings with marketing directors at agencies" or "answer our Instagram DMs and sell the membership". For the full definition, see what is an AI sales agent.
Theos is that agent, and you use it the way you use Claude Code: by talking to it. You tell it what you sell or paste your website, and you ask for everything else in plain language.
The analogy, point by point
| Claude Code (programming) | Theos (sales) |
|---|---|
| Explores the project before asking you anything | Researches your business and website before asking, and only asks what it can't work out |
| Proposes a plan before editing | Compares 2 to 4 audiences with real lead lists and the real total for each, recommends one and writes the strategy: measurable hypotheses, the biggest risk, messages and follow-ups |
| Delegates to specialized subagents | Works with a team of specialist agents (researcher, strategist, head of sales, conversation analyst, pipeline analyst and fact checker) and uses several tools in parallel |
| Edits files and runs commands | Writes the first message or answers the one that comes in, converses, handles objections, qualifies and books meetings with Google Calendar |
| Runs the tests before calling something done | You test the campaign with a simulated contact before launch, without sending anything |
| Asks permission before sensitive actions | Raising an account's activity needs your approval, and in review mode you approve every reply before it goes out |
| Keeps working while you do something else | Keeps working in the cloud even if you close the browser, and alerts you on your phone |
| You ask for changes in plain language and can undo them | You change a live campaign by asking in plain language (messages, follow-ups, schedule, language, when to stop) and can undo the change |
| Reads the whole codebase to answer questions about it | Reads every conversation in a campaign, verifies every quote and writes a head-of-sales report on what works and what to change |
| The developer reviews the diff | You see every channel's conversations in one real-time inbox: take over any of them, reply by hand or pause a contact |
| Iterates on your feedback | Runs weekly reviews, compares against similar campaigns and proposes changes that only apply if you approve them |
What it looks like in practice
An example with a marketing agency that wants more B2B clients and also gets inquiries on Instagram:
- Monday, 10 minutes. You paste the agency's website and write: "I want meetings with marketing directors at mid-size companies". Theos researches the agency before asking and only asks what it can't work out.
- Theos proposes the strategy. It compares three audiences with real lead lists and the total for each, explains why each would work and what to watch, and recommends one. You choose, adjust the tone and approve.
- Test before launch. You test the campaign with a tough simulated contact ("we already have an agency") and see how it replies, without sending anything.
- Go live. From your own account, Theos finds the decision-makers, scores each from 0 to 100 on fit and writes each one a personal first message. It plans sends by business day, within your hours. You close the browser and it keeps working in the cloud.
- Meanwhile, inbound. At 2 a.m. an Instagram inquiry comes in with a voice note. On that channel you let Theos reply on its own: it understands the audio, replies, qualifies the contact and books a call.
- Tuesday, out of the office. Your phone gets a notification: a marketing director replied, the conversation moved to "interested" and Theos already has the reply ready. You open it in the app, rewrite it with AI to make it shorter, approve it and send it.
- Wednesday. You write: "don't send follow-ups on Fridays and make the second one shorter". Theos changes the live campaign. If you don't like it, you undo the change.
- Thursday. A prospect books through your Calendly link. Theos detects it and stops sending them follow-ups.
- Friday. You ask "which campaign books the most meetings?" and it answers with live metrics. Then you ask for the weekly analysis: Theos reads every conversation, verifies every quote and hands you a head-of-sales report on what works and what to change. You approve the changes you like and export the report as a PDF.
Your job moves from doing every task to directing and closing, just like a developer working with an agent.
Why it's not just another assistant
Most AI sales tools help you do the work. Theos does it. The difference shows against each type of tool:
- Versus template generators. In email sequencers, AI helps you draft templates and variants, but you build the sequence and sending follows that script. They're also email only, so you have to set up inboxes and domains. Theos writes a personal first message for each person, reads what they reply and carries the conversation to the meeting. And it works where people actually talk: B2B social networks, plus Instagram, Facebook and WhatsApp through Meta's official APIs.
- Versus copilots. They suggest who to write to or what to say, and your team does the work. Theos does it: it finds the decision-makers, writes, converses, sends up to 10 follow-ups and books. You decide how much to review: every reply, only the ones that need review, or none.
- Versus flow chatbots and inboxes with an AI bot. In a flow chatbot, the conversation follows the path you drew: menus, keywords, "press 1, 2 or 3". An inbox is for your team to reply, with a bot added on top. Neither goes out to find B2B clients. Theos holds real back-and-forth conversations: it understands voice notes, images, documents and links, handles objections, and qualifies and tags every conversation by your criteria. On top of that, it prospects on B2B social networks.
- Versus inbox apps. When an inbox has an app, it's so your team can reply by hand from their phones. The Theos app alerts you when the agent already has the reply ready, and you just approve it.
For the comparison with names and prices, see the best AI sales agents.
Why human control still matters
A good developer doesn't merge without looking at the change. Sales is the same: the brand, the relationships and the accounts are yours. That's why Theos is built to work under supervision:
- You choose how much control you want. There are three modes: you review and approve every reply, let it reply on its own and hand you a draft when a conversation needs review, or let it always reply on its own.
- From the chat, the agent never sends messages on its own. It leaves drafts for you to decide.
- Every conversation stays visible in the unified inbox, with its tag: for example, interested or meeting booked. You can take over any of them and reply by hand.
- The accounts are yours, and they're protected. Theos works from your own accounts, with encrypted access, and every conversation sounds like you. On Instagram, Facebook and WhatsApp it runs on Meta's official APIs (Theos is a Meta Business Partner). On B2B social networks it plans sends by business day and within your hours, and raising an account's activity needs your approval.
- You approve the changes. Theos proposes improvements based on what it reads in the conversations, but none of them apply without your approval.
What Theos isn't
- Not a contact database. It doesn't sell you lists; it works the conversations.
- Not a mass-sending tool. Every message is personal and responds to what the other person said.
- Not a flow chatbot. No "press 1, 2 or 3"; it understands what people write and moves the conversation to a meeting or a sale.
- Not a cold email or calling tool. That's a choice: Theos works where people actually talk, on B2B social networks and in Instagram, Facebook and WhatsApp messages, through Meta's official APIs.
By the numbers
Theos has managed more than 1.3 million contacts and 300,000 conversations, with a 40%+ reply rate, and has booked meetings with teams at companies like Ford, BMW, Salesforce, HubSpot and L'Oréal. See concrete cases in our customer stories.
How to start
Create your account, tell Theos what you sell or paste your website, and review the strategy it proposes. No flows to configure, no templates to write. Building and testing your campaign is free; launching it requires a paid plan. Install the mobile app so it alerts you when a reply is ready to approve.
Claude and Claude Code are trademarks of Anthropic. Theos is not affiliated with Anthropic; we use the comparison because it explains the idea well.
FAQ
No. It's an analogy: Claude Code is Anthropic's coding tool and Theos is an independent company. We compare them because both do the work as agents, with a person who reviews and approves.
No. You tell it what you sell in plain language or paste your website, review the strategy and connect your channels. Changes to a campaign are also made by asking.
For B2B prospecting, B2B social networks. For chat sales, Instagram, Facebook Messenger and WhatsApp Business, through Meta's official APIs. It doesn't do cold email or calls: it works where people actually talk. It books meetings with Google Calendar and detects the ones booked through your Calendly link. It also offers custom CRM integration on request (Salesforce, HubSpot, Odoo, Attio and more), plus a public API and webhooks.
Yes. In review mode you approve every reply before it goes out, from the browser or from the mobile app. You can also see every conversation, reply by hand and pause a contact anytime.
It notifies you when a reply is ready to approve, when a conversation changes tag (for example, an interested lead or a booked meeting; you choose which tags alert you) and with campaign alerts. From your phone you approve or edit the reply, can rewrite it with AI (warmer, more professional or shorter), send it, pause a contact, change tags and see metrics and your calendar.
Yes. It works in the cloud, so your campaigns keep running even if you close the browser, and the mobile app alerts you when there's something to review.
Building and testing your campaign is free; launching it requires a paid plan.
